Marina Sandoval
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Motivation 1.0, 2.0, and 3.0

4/7/2014

4 Comments

 
Picture
For my choice book, I have been reading or more so "listening" to Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink. (I resorted to listening to the audiobook after I realized I was reading this book at a much slower pace than I wanted). 

Pink begins the book by using the metaphor of motivation as that of an operating system. He tells readers that humans initial operating system, which he calls Motivation 1.0 was survival. Motivation 1.0 worked well, that was until society started to get more complex. Pink states an operating system based purely on the biological drive was inadequate. "In fact, sometimes we needed ways to restrain this drive -- to prevent me from swiping your dinner and you from stealing my spouse." (pg. 16). This is when humans replaced Motivation 1.0 with Motivation 2.0, the more current system we work and live in. 

This second drive, Motivation 2.0, stated that humans set out to seek reward and avoid punishments. Motivation 2.0 is built entirely around rewards and punishments and what Pink refers to as "carrots and sticks". Motivation 2.0 is based of external forces; rewarding the behavior that one seeks and punishing the behavior that one discourages. Pink goes on to state that today we've configured our organizations and constructed our lives around the assumption, "The way to improve performance, increase productivity, and encourage excellence is to reward the good and punish the bad." Furthermore, Motivation 2.0 utilizes the system of "If-then" rewards, which pretty much states, "If you do this, then you'll get that." This system did extremely well and made huge achievements; but as much operating systems do, it calls for an upgrade. 

This is where Motivation 3.0 comes into play. This operating system still keeps the same outlooks of Motivation 1.0 and Motivation 2.0 stating humans still have the behavioral drive for survival as well as the drive for reward and punishment; but it also states that humans have a drive to to direct their own lives. Pink goes on to state that Motivation 3.0 is the operating system we need to meet new realities of how we organize, think about, and do what we do. He says that this kind of operating system can only be fostered by what he calls "Type I behavior." Type I behavior is a behavior that concerns itself with more intrinsic desires and more with the inherent satisfaction of itself. Pink goes on to state that Type I behavior is more self-directed and devoted to becoming better and better at something. "For Type I's, the main motivator is freedom, challenge, and purpose of the undertaking itself; any other gains are welcome, but mainly as a bonus" (pg. 76). To end, Pink believes this drive is revolved around three elements: autonomy, mastery, and purpose, which I will discuss further in another post. 

Question for thought:
Do you considered yourself to have Type I behavior? If not, what can you change in your lives to have more a Type I behavior?

4 Comments
Janez Kosec
3/9/2016 02:36:11 pm

Dear Marina,

I read this, lets call it, blog and I like the way how you managed to condense the important messages form Daniel's book.
However I would like to see your explanation to the fact that Motivation 2.0 is essentially similar to what it works on majority of animals too. What I mean by that is the fact that other animals also respond to reward and punishment. How came, let say that, animals can not adopt Motivation 3.0 or why hey are unable to master Motivation 2.0?

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Mr. XYZ
11/1/2016 02:15:35 pm

If you read the book one of the examples is a study on monkeys. They put a simple puzzle in their cages in anticipation of using motivation 2.0 to test them later in the week. To the scientists surprise the monkeys began to solve the puzzle on their own for the pleasure of it. When the scientists introduced raisin rewards their ability to solve the puzzle quickly actually declined and many lost interest.

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Kyle Sanim
1/16/2019 11:06:51 pm

I do believe animals also don't have a limbic system, to control things like arousal and empathy in parts of their brain. So this may play in say training a dog to use a 'doggy door'. A human may be satisfied with their 'mastery of it' whereas a dog is satisfied because it is simply receiving the treat at the end, as well as a pat.

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Andrew Killick
4/20/2016 10:02:49 pm

Dear Marina
Where M02 is concerned could you clarify the following
If you removed the carrot you would be left wit Slavery and Rebellion
If you left the carrot and removed the Stick you would be left with Anarchy and basically a free for all
With both in place you have balance
Is this true

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    Marina Sandoval
    USD Graduate Student


    This blog is about my learning experiences within EDUC 578- Learning and Technology. 

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  • Welcome
    • About Me >
      • Resume/Cover Letter
  • Action Research
    • Introduction
    • Literature Review
    • Phase One
    • Phase Two
    • Conclusion
    • Appendix >
      • Student Blog
  • edTPA
    • Task 1
    • Task 2
    • Task 3
  • Learning & Technology
    • Educ 578 Blog
  • Genius Hour
    • Curriculum Content
    • What is Genius Hour?
    • What can WE do to help?
    • How to Blog like a Genius!
    • How to Create like a Genius!
    • How to Present like a Genius!